About Eureka Forbes
About Eureka Forbes
Founded as a joint venture between Forbes and Campbell (a Tata Group company) and Electrolux of Sweden, Eureka Forbes is a multi-product, multi-channel organization. A former part of the renowned Shapoorji Pallonji Group, Eureka Forbes is India’s leading health and hygiene brand. In addition to being one of Asia’s largest direct sales forces, it has retail, institutional and e-commerce channels, an inventive franchise business partner network, a rural channel and one of the most expansive service networks in India.
Eureka Forbes has been a pioneer and trendsetter in direct sales in India and is one of the largest direct-selling companies in the world today. Our direct sales force is over 10,000+ strong and operates from 150+ Customer Response Centers in over 120 cities and towns across the country. The award-winning Aquaguard is the flagship water purifier brand of Eureka Forbes. Our award-winning Forbes Vacuum cleaners are market leaders.
For almost 4 decades, we have been a true friend for life and not only have we said this, but also supported our promise of friendship in all our actions. Read more
Our guiding principles
Purpose
Making a Positive Difference.
- Guided by our principles:
- Better every day, in every way.
- Dare to care.
- Relationship of trust.
- Growing together.
- Ready for tomorrow.
Vision
A healthy world. A protected you. A happy us.
Mission
To make a positive difference to our customers as their ‘Friends For Life’ through:
People
who are Curious, Empowered and Resilient.
Partnerships
that are Symbiotic, Collaborative and Built on Trust.
Products and Services
that are Meaningful, Innovative and Industry Benchmarks.
Culture
which is Caring, Meritocratic and Entrepreneurial.
Values
Customer centricity
Don’t just satisfy, delight.
Commitment
Once given, always adhered to.
Diversity
Welcoming and celebrating differences.
Respect
Give it, to get it.
Innovation
If there’s a better way to do it, it will be found.
Excellence
Forever striving to learn and improve.
Responsiveness
Moving with the speed of right.
Responsibility
Not just promise, deliver.
Integrity
Doing the right thing, the right way.
Communication
Transparent, open and two-way.
Our history
Eureka Forbes was born in 1982 with the vision of bringing happy, healthy, safe and pollution-free living to customers through lasting relationships as ‘Friends for Life’. We have since grown to become a multi-product, multi- channel organisation worth over ₹29,612 million, which is part of the Shapoorji Pallonji Group and has over 20 million satisfied customers and a reach of over 1500+ cities and towns.
Know our historyLeaving a lasting legacy
Euro Benefit
Believing that relationships spur the organisation on to realise its vision of “A healthy world. A protected you. A happy us”.
Euroshare
We are one of the pioneers of successfully implementing KM practices in the non-IT sectors.
Awards and recognition
Proud to have been recognized by some of the most renowned publications and organisations.
Here to make a positive difference
Eureka Forbes’ purpose, powered by the spirit of the POSIBOL (Positive-Symbol), is to positively impact not only the health and lifestyle of people and its community but also the environment and society at large.
Welcome to a world of endless opportunities.
Join hands with the market leaders in water and cleaning, with a presence in more than 800 towns in India and over 40 international markets.
Partner with usEnhance your Eureka Forbes experience
Mobile apps to help you easily manage your Eureka Forbes products, schedule services, access service history and more.
See benefits
Work with us
The legacy of Eureka Forbes goes beyond...
The profits we've made
The markets we've conquered
The distances we've covered
Buy with complete clarity
Here's everything you need to be aware about while buying our products.
Explore guideline
Call Back
Call Back